18K gold plated · Waterproof

Gold that stays gold.

Shower, gym, swim. Everyday jewellery that won’t fade, tarnish or irritate your skin.

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  • Waterproof
  • Sweat-proof
  • Anti-tarnish
  • Hypoallergenic
  • 1 year brand warranty

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Loved by ANewU girls

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The everyday mangalsutra

Light enough for every day, made to stay gold through work, travel and everything in between. Our most-loved category.

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Made for real life

Surgical stainless steel, coated in 18K gold.

  • In the shower

    Water won’t dull the shine. No need to take it off.

  • At the gym

    Sweat-proof and hypoallergenic, so it stays comfortable through every workout.

  • In the pool

    Anti-tarnish gold plating that keeps its colour, swim after swim.

Our story

Looks like gold. Feels like gold. Stays like gold.

I’m Rajani. I left software engineering to build the jewellery I always wanted: pieces that don’t cause allergies or lose their colour, at a price that makes sense for everyday wear.

Confident. Evolving. Unapologetically you.

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  • Free shipping

    Across India

  • 3-day easy returns

    From the day it’s delivered

  • 7-day exchange

    Swap for another style

  • 1 year brand warranty

    On colour fading

  • Cash on delivery

    Pay when it arrives

  • WhatsApp support

    63615 45511