I'm Rajani, the founder of ANewU. My journey started as a software engineer, where i thrived in the fast-paced corporate world. Yet, deep down, I felt a pull toward something more personal, creative, and fulfilling. Jewellery has always been my passion , a way to express individuality and confidence. I decided to follow my heart after leaving behind a high-paying 9-to-5 job to build a brand that resonates with women like me: bold, ambitious, and unapologetically stylish.

The idea of A New U was born during a turning point in my life when I realised that jewellery is more than an accessory, it’s a reflection of who you are. I wanted to create pieces that don’t just add beauty but also bring out the best version of you. Every piece in our collection is designed with care, blending contemporary trends with timeless charm. My vision was clear: to offer women high-quality, affordable, and stylish jewellery they could wear every day with confidence